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The brand Swatch belongs to the Swatch Group, a Swiss conglomerate with vertical control over the production of Swiss watches and related products. In 1983, Swatch was conceived and it was introduced to the market in Switzerland in March 1985.
From the original cult plastic watches, Swatch has diversified its offerings considerably, and the company now sells more than a dozen different types of watches, including metal-bodied watches (the Irony series), diving watches (the Scuba series), thin and flat bodied watches (the Skin family) and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Paparazzi series).
The watches have become trendy and very sought after accessories. Especially the limited and early productions do find their way into the hands of real collectors. We have selected a few, never used, editions for you.
Read some more on Swatch in our Eksturlecture.
This watch is part of a set of 4 watches (360º Rosso Sur Blackout, Flaeck, Wheel Animal and Test) that have been released to celebrate the 700th birthday of the Swiss Confederation and is exclusively designed for Swatch by the Swiss Artist N. Troxler. A total of 25 editions of each 5,555 pieces. This watch comes from the 18th edition.